Paid Media and Digital Advertising
Social media and Google advertising campaigns designed to increase visibility, engagement, and measurable growth.
Sheridan
Meta – Facebook & Instagram
Start This May – Summer Intake Campaign
Overview
High-performing Meta traffic campaign supporting visibility and prospective student interest for Sheridan’s summer intake programs.
Metrics
$0.28
Cost-per-click (CPC)
$0.36
Cost-per-click (CPC)
420K+
impressions
$3,998
ad spend
3.42%
Click-through-rate (CTR)
14K+
clicks
Meta – Facebook & Instagram
Spring Open House – Recruitment Event
Overview
An event-focused Meta campaign designed to increase Spring Open House interests and registrations.
Metrics
595K+
impressions
$4,999
ad spend
2.33%
Click-through-rate (CTR)
13.K+
clicks